Fortune-Magnet News

1. Write your own articles.

Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers.

Your articles will also help you to effectively promote your business through your resource box at the end of your articles.

Use your articles to get more subscribers by submitting them to article directories and announcement lists with a resource box that promotes your ezine.

2. Recommend the products of affiliate programs you’ve joined to your subscriber base.

If you’ve earned the trust of your subscribers your recommendations will help you to successfully increase your commissions.

Only recommend products you can honestly vouch for and that you believe can meet your subscribers’ needs.

3. Swap ads with other ezine publishers.

You could swap an ad for your ezine or for your business with another ezine publisher in exchange for publishing her ad in your ezine.

Try to swap ads for multiple issues and track your ads so that you’ll know which ezines are the best ones to continue swapping ads with.

4. Swap “thank you” page ads with other ezine publishers.

Promote other ezines on the page your new subscribers are taken to after filling out a form or subscription box to join your ezine in exchange for those publishers promoting your ezine on their “thank you” pages.

In addition to swapping ads on this page, you can also swap recommendations with other ezine publishers to get even more powerful promotion from your “thank you” page swaps.

5. Publish testimonials.

Post testimonials for your ezine on your site as well as testimonials for your products within your ezine.

6. Provide a sample issue or an archive of your past issues on your site.

This will help you to increase your subscriptions by showing your visitors what your ezine has to offer them.

7. Encourage reader participation.

You could run contests, have your readers send in their tips, or have an ask the editor section where you answer questions sent in from your subscribers.

You could also ask your readers to send in their articles for publication in your ezine.

8. Occasionally send out a special solo mailing to your subscribers that tells them about your sale, discount, or subscriber only special.

9. Promote your ezine in your signature file.

Use your signature file in your emails to your visitors and clients that email you with their questions and also in your posts to moderated discussion lists and forums.

10. Promote your ezine on every page of your site.

You never know what page your visitors might enter your site from. Promoting your ezine on every page ensures that your visitors will know about your ezine and that they’ll be able to easily subscribe to your publication.

About The Author:
Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot with this must have ezine promotional tool. Over 1600+ places to promote your ezine. Learn more now at: http://netpromarketer.com/ea.html

If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?

1. Teamwork:

Hook up with a fellow publisher who does not compete directly with you. I do this to find out what really works. Share ideas and results. Brainstorm even by email and you will discover new ways to promote your newsletter that you will not have spotted before.

You could save yourself weeks or months of wasted effort if you know which strategy people are responding to today. And not what used to work last year when that guru wrote his expensive ebook with all the answers that were true back then.

For example, last week I learned from a fellow ezine writer that his new ecourse was taking off like a rocket. So, I have cancelled my plans to write another ebook and instead I am working on developing an ecourse. And when it comes to promoting my new ecourse I already know an expert I can check in with instead of spending weeks to learn what works best.

2. Help other ezine publishers to get what they want:

Spend time solving the problems that other ezine publishers face. For example, read their back issues and point out ways they can offer an even better product. If you can help them to get more subscribers you will be rewarded with your articles getting priority treatment and appearing in their upcoming issues.

Do these other publishers offer a free report to new subscribers? Ask if they would like one suitable for their audience and then produce one that focuses on your area of expertise. They get more subscribers by offering a truly useful report and you benefit by getting your byline in front of even more people.

Give first and you will be amazed at how receptive people are to working with you for mutual gain. You will immediately stand out from the crowd in a world where so many people always wants something without any consideration for the needs of the other person.

3. Use information as a bonus:

Write an ebook or ecourse with genuinely useful information and offer it to other ezine publishers. Let them use it as a special bonus to keep their existing subscribers coming back for more. They will also benefit from referrals when their readers pass on the newsletter to friends so that they too can read your ebook or ecourse.

Too many ezines are short on great articles they can use. There are plenty of articles available out there but very few high quality ones that you will use in your own ezine.

The same applies when ezine authors want to offer incentives to encourage their readers to buy their own information products. If you give publishers a high quality ebook or ecourse that they can bundle with their information product you will get your message out to a lot of people and very quickly.

These tactics could help you to build your ezine in ways you never considered before now. Test them for yourself and enjoy new success with your ezine.

About The Author:
Peter Murphy is a writer and ezine publisher. He has a number of information products that you are welcome to use to promote your ezine. For details send mail to 3infoproducts@sendfree.com

Do you have a fresh ezine ready to start taking subscribers but don’t know how to attract them?

Maybe you have a list already operating that you want to enhance.

There are many practical methods available online that can be applied to either situation, some free and some not. This article will cover the basics of:

• Buying leads

• Submitting to ezine directories

Buying Leads:

The easiest way to build your list is to buy “leads” from companies such as ListOpt or LeadFactory. Leads are people who have shown an interest in what you offer, and provide you their name and email address.

What you do is create an ad, usually about three lines long, 60 characters to a line, and the lead company will put your ad out on the Internet and capture potential prospects for you.

What you must absolutely avoid are companies who sell pre-assembled lists of email addresses. These addresses are not “opt-in”, and are not only worthless but can get you accused of spamming!

An “opt-in” lead is a person who has specifically seen YOUR ad and shown an interest in what you offer by giving out their email address JUST for the purpose of getting on your list.

It is important to distinguish between “single opt-in” and “double opt-in” when buying leads. Most good lead companies will offer both, double opt-in being slightly more expensive.

In the case of single opt-in, when a potential prospect gives their email address in response to your ad, it is then supplied to you as-is. You don’t know for SURE that the address you got really belongs to the person who supplied it.

With double opt-in, the lead company will send a “confirmation” email to the address supplied by each potential prospect, requiring them to click a link to verify that they are indeed the owner of that email address. As you can imagine, double opt-in leads are more safe and secure.

NOTE: If you use an autoresponder like GetResponse to run your ezine, check your user settings to see if your list sends out a “confirmation” email to verify subscribers. If so, and if you buy double opt-in leads from a lead company, you will in effect be creating a “triple opt-in” process for your potential prospects! This may severely reduce your readership, as people will have to not only confirm their email address through the lead company, but once again through your autoresponder. The idea is to only make them confirm once, so either buy single opt-in leads and have your autoresponder confirm, or buy double opt-in leads and don’t let your autoresponder confirm. Be aware that in GetResponse, once you turn the confirmation feature on, you cannot turn it back off, ever.

The lead company you choose may have different options for delivering your potential prospects to you. These may include a daily list sent to you via email, which you will then have to import manually into your autoresponder (if you use one), or they may send prospects directly to your autoresponder. Be sure to review all these options before choosing a lead company.

Submitting to ezine directories:

An ezine directory is a website which compiles a list of ezines. Some only list ezines that relate to a certain subject while others allow a wide range of subjects.

Most directories will not allow ezines which contain pornography, “hate”, “anti-government”, or other related subject matter to be listed on their site.

Submitting your ezine to a directory costs nothing and takes little time. Just go to any major search engine and look up ‘ezine directories’.

Some results for your search will be actual ezine directories, others may be web pages which contain a list of them. Browse through all sites methodically to find as many ezine directories as possible.

In each directory, there will be a link somewhere on the website that says something to the effect of “submit your ezine”. When you click it, you will be taken to a page with a submission form to fill out.

Be sure to give the details of your ezine in a purely informational style. It is not an advertisement, so leave out all catch-phrases and other hype.

Visit as many directories as time allows. The more you submit to, the more people searching for the information you offer will be likely to find your ezine while browsing those directories.

There is a software program called EzineAnnouncer which makes this whole process much quicker. It will submit your ezine to a large number of directories for you, without you having to spend time doing it all manually. It costs money, so check it out and decide for yourself if you feel it’s worth it.

How much time and money you spend is up to you. If you formulate a plan and stick with it, using the techniques outlined above will result in a significant boost (even an explosion!) in your ezine subscriber list. Give them a try, you will be surprised by how well they work.

About The Author:
Jeremy Hershberger is a computer specialist, Internet marketer, and webmaster of his “Plug-In Profit Site”. For free training and essential advice on building and enhancing an online business, subscribe to his Internet marketing newsletter here: http://www.online-income-solutions.com

Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensive though if you don’t know what to look for.

Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save the ezine marketer a considerable amount of money, especially when combined.

You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.

In this article, I will show you how to find these specials, what types to look for, and the details you need to know about each one in order to take advantage of these offers.

Subscribe

This may seem obvious, but I never subscribed to ezines, simply because it wasn’t necessary in order to purchase an ad. I would go to the website, fill out the ad form, hit the PayPal button, and submit the ad. What I didn’t know was that, though sometimes ad specials are available on the website, the best ones are usually offered to subscribers.

With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.

Why the large number?

This is to insure a greater chance that one or more specials will appear in your email with regularity. It’s a good idea to set up a separate email account just for these subscriptions.

The following are some of the special offers you’ll find as a subscriber.

Free Classified Ads

A few of the ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you’ll find a few gems that do pretty well and are worth the effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.

Subscription Specials

From time to time, you’ll receive some great advertising specials. The key here is to keep your eye out for them and be ready to respond because these deals are usually limited in number and time of availability

Some common specials you’ll see are buy one get one free solo ads (your ad alone goes out to the entire list of subscribers), volume ad discounts, and ad packages. The ad packages usually have a mixture of ads for example, a solo ad, top sponsor ad, and a classified ad.

Off Season Ad Specials

Summer and mid Winter (December and January) are usually slower months in terms of advertising. Many ezine owners who don’t normally offer ad space in their publications will offer special deals to subscribers. These advertising specials are limited in number and may sell out quickly. A recent ad I ran in one of these ezines produced the best response I’ve had yet.

Submitting Articles

As a subscriber, you’ll get to submit articles to some of the ezines. This is an increasingly popular method of getting your message prominently in front of ezine subscribers for free.

The key to this method is to offer quality information and then put a subtle pitch for your website at the end in the author’s bio. This method works best if you own your own website versus affiliate or replicated web sites.

Additionally, you can submit your article directly to other ezine publishers who accept them, to article announcement lists, and to article directories.

I highly recommend that you do not miss out on this type of promotion. In fact, hire a ghost writer if you have trouble writing. There are hundreds if not thousands of places online that will accept articles for free. You’ll recover your investment.

If you want to save money and put your ad campaign in high gear, employ the methods mentioned and keep a sharp eye out. The combined savings will be quite substantial. Of course, that means an increase in your profit margin.

About The Author:
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains ‘The Ezine Ad Tester’ at http://www.maxprofitpro.com. See the results of his ezine advertising campaigns to find the best ezine marketing resources on the internet.

1. Write your own articles.

Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers.

Your articles will also help you to effectively promote your business through your resource box at the end of your articles.

Use your articles to get more subscribers by submitting them to article directories and announcement lists with a resource box that promotes your ezine.

2. Recommend the products of affiliate programs you’ve joined to your subscriber base.

If you’ve earned the trust of your subscribers your recommendations will help you to successfully increase your commissions.

Only recommend products you can honestly vouch for and that you believe can meet your subscribers’ needs.

3. Swap ads with other ezine publishers.

You could swap an ad for your ezine or for your business with another ezine publisher in exchange for publishing her ad in your ezine.

Try to swap ads for multiple issues and track your ads so that you’ll know which ezines are the best ones to continue swapping ads with.

4. Swap “thank you” page ads with other ezine publishers.

Promote other ezines on the page your new subscribers are taken to after filling out a form or subscription box to join your ezine in exchange for those publishers promoting your ezine on their “thank you” pages.

In addition to swapping ads on this page, you can also swap recommendations with other ezine publishers to get even more powerful promotion from your “thank you” page swaps.

5. Publish testimonials.

Post testimonials for your ezine on your site as well as testimonials for your products within your ezine.

6. Provide a sample issue or an archive of your past issues on your site.

This will help you to increase your subscriptions by showing your visitors what your ezine has to offer them.

7. Encourage reader participation.

You could run contests, have your readers send in their tips, or have an ask the editor section where you answer questions sent in from your subscribers.

You could also ask your readers to send in their articles for publication in your ezine.

8. Occasionally send out a special solo mailing to your subscribers that tells them about your sale, discount, or subscriber only special.

9. Promote your ezine in your signature file.

Use your signature file in your emails to your visitors and clients that email you with their questions and also in your posts to moderated discussion lists and forums.

10. Promote your ezine on every page of your site.

You never know what page your visitors might enter your site from. Promoting your ezine on every page ensures that your visitors will know about your ezine and that they’ll be able to easily subscribe to your publication.

About The Author:
Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot with this must have ezine promotional tool. Over 1600+ places to promote your ezine. Learn more now at: http://netpromarketer.com/ea.html

The previous article “Understanding Ezine Publishing!” focused on ezine publishing basics. Determine your goals. Plan a publishing strategy. Decide on ezine topic. Establish the frequency. Develop the content.

No matter how competitive the market is today, still one of the best forms of advertising is submitting your ezine articles to article directories. (Visit Goggle and search for “article directories”. There is certainly no shortage of listing as Goggle pulls-up 6,920,000 results).

At the end of each article, create a resource box. When other ezine and websites publish your articles, your resource box will be included. It will help you increase traffic, gain subscribers, improve your link popularity for the search engines and generate revenues.

The question is how to deliver your message in the most efficient but inexpensive way. One way is to outsource your tasks to the services of another company, which will charge monthly fees on an ongoing basis. The other approach is to purchase software to manage your own list. The cost is usually a one-time fee. I personally use EzineAnnouncer software to post my articles. It offers 1372 ezine promotion resources. I also use paid services.

Proper format and design of the actual e-mail messages is an important factor to assure it will be read and not deleted. Plain text e-mail publications are generally the most popular and email programs will have no difficulties to open and view the contents.

HTML, (the email actually is the same as a webpage), is much more complicated, requires lots of extra work, need special software and/or knowledge to create the formatted message, and also can be stopped by antivirus program as well as software firewalls due to the risk of the html virus.

Many subscribers simply prefer text whenever it is available. If you’re brand new to ezine publishing, make text publishing the number one choice. However, should you decide to offer an HTML version, make sure your subscribers are given a choice.

If you write in Microsoft Word or another word processor, be aware that those programs do not insert line breaks, and you will be forced to end each line with a hard “carriage return”. That’s a lot of hard work. Than there is a simple text editor such as Notepad, but you still must insert the line breaks manually.

To ensure that your ezine will appear well formatted in the majority of email programs, you need to follow the standard rule. Use the same newsletter formatting rules in all issues of your newsletter. Line lengths should be 60-65 characters. Longer lines will be forced to wrap in some email clients and will not look good. The Courier New is the best choice font to compose ezine, however, I’ve used Arial and Times New Roman and had no problems since it was composed and formatted in Ziney Pro editor.

An editor software must allow user to open, change and save text as easy as possible, cut and paste selected text into an email or text file, while maintaining the set-line length. The line length should be very easy to adjust by changing the number of characters in the appropriate textbox.

Keep in mind that ezine article size is 400 - 1200 words. Larger messages may be converted to attachments by some email programs. If your article is converted to an email attachment, it may not be opened due to the threat of computer viruses.

About The Author:
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com

I can remember my first reaction to word “ezine”. What is it? The word “ezine”, (pronounced ee-zeen), is a shortened version of “electronic zine”, which is a word used to describe short self-published “electronic magazines”.

Ezines can be email-based, Web-based, or presented in some other electronic format. However, for the most part, when publishers speak of their “ezines”, they’re usually referring to an email publication.

“Ezine publishing” has grown in popularity over the last several years to the point where there are thousands of “ezines” covering virtually every topic under the sun.

Some “ezine” gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of “ezine” marketing tools and resource list.

Email publishers produce their “ezines” for a variety of reasons and the following are among the most common goals:

Generating Revenue - Generating a profit is one of the most common “ezine” publishing goals. The sources of “ezine” revenue include advertising, sales of products or services affiliate revenue, and so on. The “ezine” serves as a support mechanism for the product or service and adds value to it, which encourages more sales.

Generating Leads - Publishing an “ezine” is a great way to generate leads with the same pursuits and interests. Important personal and business contacts are made every day between “ezine” publishers and their subscribers.

Supporting a Website - An “ezine” creates an excellent means of driving repeat traffic.

Once you’ve determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on “ezine” topic, determine the frequency, issue size and the most importantly, develop the content.

One of the most popular types of “ezine” content is the “article”. “Articles” might be of the news, how-to, entertaining, or other variety. As an example, since I am in home business, my article content is focused on marketing ideas, useful business building resources, time saving tools, website development and training.

It is highly recommended that you produce at least some of the content yourself. As a publisher, you are in the unique position to be able to create your “ezine” unique “personality”. Your subscribers will learn to identify it over time and may come to appreciate your “ezine” for precisely that reason. Other popular sources of content include staff or freelance writers, syndicated content, or reprints of articles from other “ezine” publishers.

On the other hand, if all of your content is un-original and your “ezine” offers nothing unique to your subscribers, they will not have much of incentive to read each issue or stay subscribed.

About The Author:
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com

Free publicity is there for the grabbing. All it takes is a little creativity and a powerful ezine. Writing an ezine (commonly known as an email newsletter), will assist you in building credibility while marketing your company service or product.

Approaching the Concept:
Before you jump into writing an ezine, take a few days to research what is currently circulating on the Internet. To do this, visit search engines like Google or AskJeeves and type in the keyword phrase “creating ezines”. On Google alone, you will receive 167,000 possibilities for resource information just for that day. Now tomorrow the number may increase.

You can use these same search engines to find an ezine directory. Don’t be surprised if you receive a large number of ezine resource links from your search. Most sites will offer you the opportunity to join its directory for a low monthly fee. Doing so will increase your odds of making money with a monthly ezine.

Whether you’re a business owner or a freelance writer, you should join as many ezines in your target market as possible. By doing so, you will always stay on top of “what is hot” and “what is not”. Subscribing doesn’t always mean you’ll need to shell out money. In fact, a smart business professional will GIVE IT AWAY free.

eZine Success:
If you’re Internet savvy, you’re probably familiar with a number of websites that promote ezines. From ‘How to Make Money in Real Estate’ to ‘How to Do It Yourself Home Improvements’, everyone who is anybody is promoting their service or product through ezine articles and the success rate is growing rapidly. This is due to the high demand for information on self-help topics, health and fitness, business and investments. No matter what the industry, there is a definite way to make money using ezines.

Online you’ll find FREE and SUBSCRIPTION ezines. Most ezines that are delivered free are done so to ‘perk interest’ of perspective customers. The consumer is given a taste of what is to come and the result is the purchase of a service or product. The intent of subscription ezines is the same, but cost the consumer a small annual fee. Sometimes the consumer will receive a package for their purchase. For instance, a free e-book on marketing or selling on eBay is received by every subscriber. And tucked inside each e-book is more money making opportunities for the ezine publisher.

Many publishers will permit a copy writer to submit a small article on topics that pertain to the publisher’s ezine. The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines. Normally, this small 3-line blurb directs traffic to the writer’s website, which in turn, creates more business for the writer. To me - this seams like a WINNING OPPORTUNITY.

Without a doubt - ezines pack a powerful punch! Whether you’re a publisher or writer, you can make a monthly residual that exceeds a $1,000. It’s begins with understanding your market and ends with giving them what they demand.

About The Author:
Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

Want your ezine list to catch fire and really start to fill up? Jenna Glatzer took her own list from the hundreds all the way to 75,000 in 7 years by simple, steady marketing, and using many of these techniques. (Jenna bought only 4000 opt-in names along the way.) Here are some tips we provided, and some I’ve pulled from my own experience, building my list for The Joy Letter to 17,000 over five years.

Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, “25 Top Self Help Literary Agents”. The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer’s markets. She notes: “Before I did that, my subscriber numbers were in the hundreds, not thousands.

Put a subscribe box on every page of the site. This has worked for both Jenna and me. Mine is parked in the left hand column of the site. Experts advise putting a simple sign up box (with freebie mentioned) in the top left hand corner, as that’s where the eye naturally travels first. A simple sign up box that requests only email address works best.

Ad swaps. Exchange plugs for your ezine with another website, to run in each other’s ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.

Cross-registration. I’ve found subscribers by having a plug for my ezine on the thank you page of a comparable (but not directly competitive) website. This offer is made to folks who just signed up for an ezine, and are therefore deemed ‘in the mood for more.’ Offer a swap with your site, and try not to list more than about two other ezines. Also, make a point of including only really good, reliable publications that reach your target market.

Give away a bonus for other sites to use, based on your ezine. A popular web marketing technique is the special one or two-day promo that offers big bonus lists when you buy a certain product on those particular days. (I cover this promo technique in more detail in my e-book/binder, Get Known Now; How to Build Your Platform as a Self Help Expert.) So collect some of your best ezine essays, pack ‘em up in a downloadable PDF-based e-book, and offer it as a bonus these sites can use in their special promos. Don’t forget juicy descriptive copy about your ezine, and a subscribe link at the end of your e-book. I’ve gotten hundreds of new readers this way, and much traffic to my site.

Announce ezine ‘events’ on PRweb.com and other PR sites. There’s an entire world of web-based press release distribution services out there, some of which are low cost or even free. So use them. But be sure to only plant press releases that are truly newsworthy, and thus likely to get press attention. Even if the media don’t use your words this time, they’ll hopefully file you as an expert for future use.

Use discussion boards or groups. These are sites frequented by gangs of people interested in the same thing. Avoid the unmoderated sites, because they’re likely to be spam targets that generate little bonafide traffic. Boards found on member sites are the best. Don’t spam the board with your subscribe message. Instead, offer some genuinely helpful info. Then sign off with a signature line that includes ezine and subscribe info. You can find some of these groups at groups.yahoo.com, topica.com, mail-list.com, and listfool.com for starters.

Sponsor other people’s contests. Jenna Glatzer gives away products like her paid newsletter, Absolute Markets Premium Newsletter, to writers’ groups, contests, and conferences that request it, regardless of size. I’ve tried this too, to good effect. Simply run an announcement in your ezine that you’d be happy to sponsor comparable events. Ask them to provide a URL for an event description so you know it’s legit. Then offer up your gifts, and ask for a plug for your ezine and for them to talk up your dazzling freebie, as well. Jenna notes that groups she sponsors “often send out ads for us to their lists … just as a thank you.”

Run quality content. There’s no substitute for heartfelt writing plus solid information about a subject that matters. Jenna writes: ‘The main reason our list stays so big is our ‘letter from the editor’ … Each week, I chronicle my writing life and my triumphs and failures … when an article is killed, when I’m having trouble finishing a book … And I share personal things, too, like when my grandfather died…. People write: ‘ I feel like I know you so well.’ And I think that’s why they stay on the list, even when their mailbox fills up with dozens of other writer’s newsletters.

Allow reprints. Allow any newsletter that wants to reprint your articles do so. I like to have an email requesting permission, so I can enter their info into a big database I use to track where I can send more articles in the future. I end each article with the line: You may reprint this article in your own ezine or website. Simply send an email requesting permission to EMAIL ADDRESS. Please be sure to include our full bio box at the end.

Create a survey or contest. This would be one of those newsworthy ‘ezine events’ I mentioned above in point # 6. Make it a fun, relevant question that you could really develop a good, newsy story from. I did a survey asking people what they fought with their spouse/partner/boy or girlfriend about. The results made for the kind of reading offline media enjoy running short, 100-word pieces about (fillers.) I made sure to attribute the survey to my ezine, The Joy Letter, with a mention of the site’s basic URL. You can get the technology to run your own survey and collect responses at surveymonkey.com (for a fee) or bravenet.com (for free.)

I think I could actually go on and on here. The possibilities seem to be endless. If you try even half of these techniques on a regular basis, you’ll find your subscriber rates double and even triple. Here’s to building your list … the foundation that much of your traffic and success rely on.

About The Author:
Suzanne Falter-Barns’ website at getknownnow.com offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her free ezine, Expert Status, and receive her free report, “25 Top Self Help Literary Agents.”

by: Sonia Colon

Do you know that having an ezine for your business is imperative? What’s an ezine you ask? An ezine is short for electronic magazine. Do you have one? If not, please start one as soon as possible. Your business will thank you for it!

The following are ezine tips that I believe will help you acquire more subscribers to your ezine, thus making your products and knowledge that much more important.

1. What are you putting at the top of your ezine?

Always, have your email, along with your name and url right at the top of your ezine. There have been cases
where I could NOT find the email or even the name of the publisher to contact. Also at the end of your ezine have your name, address, phone number, unsubscribe info, email and url again for easy access. There isn’t anything worse than trying to find contact info that for some reason is invisible to your subscribers!

2. Keep your topics interesting

What will your subscribers most like learning about? Most importantly, what do you want your subscribers to
learn about you, your product, your services, etc. Build upon that and work your way through. Offer great articles that will benefit your subscribers and write articles yourself. Show your expertise and your customers will find you as an expert in your field. Interact with your subscribers and make them feel comfortable.

3. Make it easy to subscribe!

Put a subscription box on your site. Whether it’s a link that takes a subscriber to an email page or a subscription box, you must have that option. You may also add a subscription script to your page for opt-in subscribers. Check out this link to add this terrific script to your site:
http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=2518

4. Offer Freebies to your subscribers!

Adding a freebie is always nice. Your subscribers will love that!

5. Disclaimer!

Adding a disclaimer to your ezine is very important. You want your subscribers to know that although you are sponsoring other websites, you are not responsible for their contents and services. Give your subscribers that option.

About The Author:

Sonia Colon is owner of a successful online specialty giftstore “Jimson Products”
visit: http://www.jimsonproducts.com for a wonderful display.