Fortune-Magnet News

Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips…

1. WRITE IN DIRECT RESPONSE LANGUAGE:

• Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to Ph.D’s.
• Make your sentences and paragraphs flow like a breeze.
• Ignore good grammar when you have a good reason.
• Keep the bucket brigade going: Start paragraphs with And, But…, So you see…, However…
• Use the freshest concepts and the most colorful language you can without disturbing the flow.
• Use hot words: free, profit, new, now, secret, easy, save, guarantee, today… and the hottest word of all: YOU!

Use bullets… lots of them.

2. WRITE LOTS OF HEADLINES.

Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.

3. DROP THE WARM-UPS…

You’ll destroy your entire letter/ad by starting off, “As a homeowner, you know how maintenance costs are climbing every day…”. Take your first draft and try cutting out the first two to three paragraphs… you’ll usually find the real “meat” starts to appear in your copy after you have started to “warm-up” to the writing.

4. STAND OUT.

Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business with you…today…, instead of your competitor. Build your entire package or ad around these reasons (benefits).

5. SELL BENEFITS, NOT FEATURES.

Readers don’t buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.

6. LEARN TO GIVE.

Most advertisers and charities think of direct response strictly as a device to “get”. Unfortunately, most readers also want to get. So, to succeed, you must adopt a “give” attitude… beyond what you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.

7. USE TESTIMONIALS.

They’re proof that you’re as good as you say you are, and that you’ll do what you say will do. Like…

“I increased profits by $100,000 last year using your services…” Joe Smith, President, Smith Corporation

The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give you believability and credibility. You can’t do successful direct-response without these two essential factors.

8. OFFER A MONEY-BACK GUARANTEE.

Whatever you are selling, make sure you offer a money-back guarantee. It’s a critical factor in getting someone to send in their money to someone they don’t know or maybe never heard of.

9. CREDIT CARDS, TOLL FREE NUMBERS.

Credit card purchases and toll-free “800″ numbers can increase your response by as much as 50%. If you’re on the web make sure you opt for secure on-line transmission (SSL) of credit card orders… or allow other means for your customer to provide their credit information to you.

10. ASK FOR ACTION.

It’s amazing how often otherwise good copy never gets around to asking for the order. If you don’t ask for action… you won’t get any.

11. BUDGET YOUR TIME.

Devote about one third of your writing time to the lead elements, headline, subheads, teasers, opening paragraphs.

12. KEEP CURRENT.

Direct-response is more scientific than other types of advertising. Like any fast-moving science, it has it’s discoveries daily. This is especially true of writing for the Internet/World Wide Web. Subscribe to industry trade journals such as Target Marketing, DM News, Direct, and other relevant publications.

About The Author:

Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center www.e-comprofits.com & the major portal for the network marketing industry www.MaxxMLM.com.

by: Anik Singal

Whether you’re promoting an affiliate program or your own product, using pay per click traffic is almost necessary.

Wait, let me re-phrase that - pay per click traffic is almost necessary to TEST. Let’s be frank, this form of traffic does NOT work for all niches and businesses.

Also, succeeding with pay per click traffic is not as easy as just putting up an ad and sending traffic to your main site.

There are lots of elements involved such as your ad, your competition, the landing page, and how much you’re paying.

Obviously, to discuss all these elements, we’d need to write a book - however, this particular article is going to make you an expert on how to pay less than all your competition and out rank them at the same time.

Google has a unique system of ranking their ads that allows you to be on the top even if you’re paying the least per click.

How?

Just make sure you have the highest click-through rate on your ad…

There are two main things you need to do to make sure you can get to the top while paying the least.

1. Have a killer start - don’t be cheap, spend the most in the beginning.

2. Consistently test your ads to improve your click through rate.

#1 - Killer Start

One of the biggest mistakes people make when they launch a PPC campaign is that they get cheap in the beginning and try to start slow.

That’s all wrong.

You need to spend the most in the beginning. Go in with a bang…here are two reasons why.

1. If the strategy just isn’t going to work, find out early and get out - don’t waste precious time.

2. More importantly, spend the most on PER click in the beginning. Why?

If you spend the most on “per click” in the beginning, that’s the only way you can convince Google to put you on the top. You have no click through record, so you have to make up for that by spending more.

By spending the most in the beginning, you’ll get your ad on the front page and get quick exposure.

This way you’ll quickly build up your click-through record and can immediately start decreasing your “cost per click” without losing your spot.

Now, if you had started with a low cost per click, you’d end up on some page far down, never really get any exposure and could potentially take weeks/months before you build up any kind of click through rate.

So, first lesson, start fast - go in with a higher “per-click” budget. Get in strong and you’ll see the best results.

#2 - Test, Test!

The next best way to increase your ad rankings and decrease your “per-click” costs is to always test new ads.

Google allows you to run two ads at the same time for the same keywords, they will automatically rotate your ads, one after the other.

This way you can slowly tweak the headlines, the ad, the domain name - everything and find what works best.

Always do this and you’ll slowly see your click through rates increase - as your click through rises, you can decrease your “cost per click” without losing your spot in the ad.

So, bottom line, even if you’re in a niche with a lot of competition - you can still dominate.

Go in strong, try to get your ad some quick exposure to build a clickthrough rate fast. Then, quickly start decreasing your per click costs.

Just a quick word of caution, if you use this strategy, make sure to actively monitor your adwords account. ALSO, make sure you set your daily limit to something you can afford losing.

You’d be surprised how quickly Google can eat up your money!

Alright, now you’re equipped with some advanced tips on how to quickly take over a niche in Google.

About The Author:

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he’s looking for a few students to train one step at a time. http://www.AffiliateClassroom.com

by: Christoph Puetz

Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.

With Pay Per Click advertising, the advertiser remains in control of the advertising campaign. He is able to target the audience and to set his own price per click (pay per click). Most PPC Advertising Networks provide the platform to specify the target audience by geographic location and topic or industry. The advertising networks have websites of publishers lined up where those ads will be displayed.

In PPC advertising the advertiser creates his ad and sets a limit per click that he is willing to pay. Most advertising networks provide tools to see how that pay per click limit applies to other advertisers bids for the same audience/industry. This will allow the advertiser to see if his pay per click limit is competitive and if his ad would be shown at all. The advertising networks will display those ads up on top of an ad location that pay most per click. The higher the bid, the better the chances of an ad to be seen.

On the first look PPC advertising sounds expensive. What would happen if you have somebody going rampage and clicking on the advertisers ads repetitive over and over again. Imagine your competition ruining your business by clicking your ads like crazy. In theory this could bump up the bill for the advertiser dramatically. But advertising networks usually have some sort of protection build in to recognize click fraud. That way the advertiser can rest assured that his money is running down the drain on fraudulent incidents. The advertiser also has the opportunity to set a daily budget for his ads. Once the budget has been fully used his ads will no longer be displayed until either the budget is increased or the next day starts. Pay Per Click advertising offers the advertiser the opportunity to advertise to a world wide audience without ever going over his budget, no matter how small the budget is.

Depending on the advertising network ads will be displayed in search engines or on regular websites.

Although relatively easy straightforward to set up, PPC campaigns are not easy to be measured in terms of success. It takes many hours and days of research into your business and competitors to find the right combination of pay per click limit, ad copy and target audience. Running PPC campaigns can be a full time job by itself. That is why some companies choose to completely outsource their campaigns to PPC Management companies, in order to get the most ROI (Return of Investment). Usually these are players with large interest in a certain market and with pockets deep enough to pay for this kind of service.

Advertising via PPC is different but then it is not. It gives the advertiser more control in many directions. The advertiser can react faster to trends and respond better to changing market conditions.

About The Author:

Christoph Puetz is a successful Entrepreneur and international book author. Websites currently operated and promoted via PPC by Christoph are Credit Repair Information and Discount Bargains. PPC and SEO Services provided by the author can be found at Net Services USA LLC.

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘one-man’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

• Increase website exposure.

• Sell existing products and services.

• Launch new products and services.

• Drive traffic to website to capture e-mail leads and build prospect list.

• Test various marketing strategies. e.g. web copy effectiveness, product and services pricing etc.

• Research primary and secondary keywords.
  For Search Engine Optimization strategy.

• Research consumer and business wants and needs.

• Market and sell own &/or affiliate products.

• And much much more…

However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases.

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

• Google AdWords Keyword Suggestions tool:
  http://adwords.google.com/select/KeywordSandbox

• Good Keywords:
  http://GoodKeywords.com

• 7Search.com’s Keyword Suggestion Tool:
  http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

• WordTracker:
  http://WordTracker.com

• Misspelled Keywords:
  http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad.

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the ‘Keyword Matching’ option to better target your ads.

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR).

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like “popup generator” will show up for the search query “best popup generator” but will not display for the search query “popup a generator” - so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you’ve received customer data from the initial sales generated.

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites.

Here’s a 5-STAR SECRET Google doesn’t want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!.

A DHTML pop-up is technically not a pop-up - it is really a ‘floating menu’, made to look and act like a pop-up!

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You’ll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

About The Author:

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes ‘BizSuccess Tips’, a free newsletter. To subscribe, send a blank email to: bizsuccesstips@webcopywritingcourse.com

by: Fazly Mohamed

The latest trend in online marketing today is running Google AdWords campaigns to market ClickBank products. This article explains everything in layman style, so if you are familiar with some concept, please skip that section. Make sure you save this valuable article to refer later.

What are AdWords? Can you picture the small rectangular boxes that appear next to Google search results? If you cannot, go to Google now and make a search to find out related advertisements to that particular search in small boxes next to the search results. These are called AdWords. Go to http://adwords.google.com to get an idea about this, before you read the rest of this article.

What is ClickBank? It’s one of the major eBook and Software companies in the market today and known to pay very high commission rates to its affiliates. With their huge catalog, it’s not difficult to search a product to suit any target market, and the average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in the world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don’t have an account with them, get one for free and browse the site to get an idea. Go to https://ssl.clickbank.net/signup.

Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you the chance to meet a target market. What’s the difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if the visitors are sent in from a Humor site, the sales ratio would be much lesser compared to a visitor stream from a Vehicle site. More related the product to the visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between the user’s interests and the product.

Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that the ad will only be shown to targeted visitors. You will only pay for the clicks, not the impressions - you don’t pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it’s highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.

The results can be so much better or can be the worst, depending on how you manage the campaigns. If you have a great knowledge on how
Google AdWords works, optimizing techniques, how to manage your budget and how to keep the costs low while maintaining a good click through ratio (thus in turn the sales ratio).

This is a whole new business and comes with an initial investment with an operating cost while gaining a very good profit in return. The investment is really low, considering an investment for an offline business, and even the break even time is much smaller, while the profit is very good.

Your full investment is shown below.

1. Account at ClickBank Free.

2. Account at AdWords Free.

3. AdWords Activation $5.

4. AdWords Initial Budget $50 (Payable later).

5. A Good Book on AdWords $50 (Variable).

** NOTE: You must refer a good AdWords report / guide before spending a penny on it, since it can be extremely successful if operated properly or can be disastrous otherwise. The price can vary, but an average estimation is shown.

** AdWords Initial Budget is not payable right now and it is not a set amount. You may use AdWords after activating for $5 and may set your campaigns to any budget you wish, even for $10. We reserved $50 so you can get a decent return on investment initially, which will motivate you to carry the business on. It’s payable only at the end of the month. If you did the things right, you may pay these operating costs off after you get the profits every month.

So your initial investment is, $50 for the book and after you buy, $5 for AdWords activation for a TOTAL of just $55 to start a BIG BUSINESS.

This isn’t a get rich quick scheme or an illegal money making program, but a big business, which can be very profitable if managed successfully and can be a real waste of money if it goes wrong, as the case with any other business. But the advantage is, that the initial investment for this is really low, can expect a very good return on investment, can become an established business quickly and no great risk.

I highly recommend you to read a very good book on AdWords even before you activate the AdWords account, so you can make every penny count. There are many great books on this subject, but the best one I found is located at http://fzgoogle.cjb.net, which is good for its price and is very informative.

In summary, the steps needed to establish this business is as follows:

1. Open an account at ClickBank (https://ssl.clickbank.net/signup).

2. Open an account at AdWords (http://adwords.google.com).

3. Buy a good book on AdWords (http://fzgoogle.cjb.net).

* Then you need to start advertising campaigns with Google. Your AdWords reference book should contain everything you need to know, optimization tips, etc. and you should be able to start and manage campaigns like a pro.

4. Activate the account.

5. Get the paychecks.

6. Pay for advertising in AdWords (operating cost).

This is all you need to do to get your business started and rolling along.

My final piece of advice is, plan all your expenses and expected minimum return on investment out. This will keep you to your budget and is the most essential to succeed as an online marketer. Spend less, less and less, BUT earn more, more and more.

About The Author:

Fazly Mohamed is a successful Internet Marketer and is currently an undergraduate of BSc. in Computing & IT at the Staffordshire University, UK.

by:
S. Housley

Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen.

Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.

Google AdWords allow for nearly instant traffic, which can be turned on and off. Traffic results can be measured, providing information on what is successful, what isn’t and what needs to be changed. AdWords can be found that work by running a test campaign.

Benefits to AdWords

Advertisers bid on keywords, the more an advertiser is willing to pay the higher the likelihood the ad will appear higher in position in the list of ads served. Google, invariably wanting to make the most from advertisers, determines placement based on a combination of click through rate, bid amount and budget. Of course, in order to maximize revenue and please searchers Google does have guidelines for ads served and all ads must receive a minimum percentage click through or they are removed.

AdWord Guidelines

Clearly and accurately describe the website, this is to the advertiser and searchers benefit. Ultimately, the more qualified the visitor who clicks the ad, the higher the likelihood the clicker will convert into a sale. By providing clear and accurate information, searchers who click the ad are qualified leads, which tend to convert more consistently than unqualified leads. The most effective advertising communicates a clear message to a targeted audience.

Avoid excessive capitalization, superlatives and lavish exclamation marks in the ad. By doing this you are not only serving the visitor you are filtering unwanted clicks from non-buyers. Due to space limitations your ad message will need to be concise. Select keywords that are relevant to your product, service or content. Call to action phrases are not allowed (i.e. you cannot use phrases like “click here” in your ad copy.) There are also no pop-ups.

Steps for AdWord Campaign

1.) Open an account

2.) Target language and country - This is very important because if your product or service can not be exported you do not want to pay to advertise in those countries for which your product or service can not be sold.

3.) Create Ad Group - design an ad, select keywords, determine maximum cost per click that you are willing to spend and define bid amounts.

Title

The title tag is generally the most important part of the ad be sure to use a short phrase that gets the attention of your target audience. An underutilized feature at Google allows you to put a question mark in the title, the term searched on automatically replaces the question mark in the title of your ad.

Define max click - Google will suggest a cost per click, but the recommendation does not need to be adhered to. Arguments have been heard that #1 position does not always mean increased sales; sometimes a second position will filter useless clicks and provide targeted traffic with a higher conversion ration. The rule of thumb is positions 1-3 garner the most traffic and best results. Increasing either your maximum cost-per-click or the ads click through rate will generally improve the ad’s position.

Use keyword variations to reach more prospects. A variety or spellings and derivatives of keywords will increase the chances of your ads being served. Be sure to use common misspellings and plurals in your keyword list.

Broad match - is targeting keywords in a loosely defined manner. Ads appear based on keywords that have been queried by search users. For instance, if the keywords you are planning on broad matching are “mountain bikes” and users search for the terms “bikes that can climb a mountain”, your ad will appear; as opposed to exact match, which requires that the keywords selections must exactly match the query.

Phrase match - is indicated when quotations are used in the phrase. A keyword phrase set to phrase match will only appear when the exact phrase is searched on. For example “mountain bikes” will appear when searchers search for “brand name mountain bikes”.

Exact match - is when the keyword or phrase is entered with brackets. The phrase will only serve ads when the entered search phrase is identical to the keyword phrase. “Mountain bikes” will only appear when searchers search for “mountain bikes”.

Negative keyword - is helpful in filtering unrelated phrases. A dash is entered before the filtering phrase. “Mountain bike -races will not appear if mountain bike races are searched on.

Landing Page - is important because this not only helps with tracking, but also provides a focused and specific landing page for searchers. Information can be related to the actual search, while also increasing the conversion ratios for sales. A focused landing page with content related and using the same terminology as the actual search, will show the searcher that your solution is relevant to their needs.

4.) Define budget - in order to maximize exposure Google recommends a daily budget for each campaign.

Google’s suggested budget is helpful in receiving consistent traffic throughout the advertising campaign. Keep in mind this is only Google’s recommendation; ultimately it is up to you to determine a budget that is affordable and suitable.

Google supplies tracking tools that assist webmasters in determining their return on investment based on keyword searches and phrases. While the technology is not perfect and cannot track phone and purchase orders, it should give advertisers a sense of what phrases and keywords are converting well in their advertising campaign.

While Google AdWords should not be your only advertising campaign, but should be a significant part of your campaign. Google AdWords can certainly help send those important targeted searchers to your website. Get started with Google AdWords at: http://www.google.com/ads/

About The Author:

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net

by:
Jennifer Ambrose

For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement.

The most clear benefit of the Google Adwords system is that you only pay for click throughs, so in other words, you are paying to have each visitor come to your site.

On the flip side of this, Google Adwords is not going to generate you any free traffic such as a search engine might.

Google does have guidelines where all ads must receive a minimum percentage click through or under performing keywords are removed.

Also, don’t think that you can be tricky with your wording and trick visitors to read your ad and click. There are real associates of Google, not robots looking at each ad, and then each site, to ensure that what you are advertising in your ad is what is reflected on your website.

The staff also will not accept any ads where symbols are used instead of words. An example of this might be trying to use a “+” sign to save on character usage over using the word “and.” They will not allow this and will disable your ad until you have fixed the problem. Going along with this, they will also forbid you from using any abbreviations.

There are also no pop-ups allowed on the site that you are sending your visitors to. Don’t try to sneak in an exit pop-up because they check for that too, and your ad will be disabled if they find one.

Opening an account is really easy to do. There is a very short sign-up process where you open your account, select your keywords, submit your ad, set your daily budget, set your maximum click through rate and submit your payment to Google.

HINTS:

When you submit your headline or title make sure that it’s a short phrase that includes your main keyword. This is going to be what the searchers look for first. Some might not even read your ad, they may click on your ad because of the headline alone.

As a rule of thumb, try and secure position 2 or 3 when bidding on keywords. Position 1 will get you more clicks, but they are going to be people who just click on the first relevant link they find, and may not be the best buyer for you.

Don’t forget about using common misspellings in your keyword list.

If you are finding that you are getting a lot of visitors to your site, but no buyers try and include a negative qualifier within your Google ad. The most widely used negative qualifier is going to be price. If the product that you are selling at your website is $30, list that within your ad, and it will stop people coming to your site who are only interested in free information.

There are a lot of pluses and minuses to using Google Adwords. The only way you are really going to know if this type of system will work for you, is to give it a try. You can turn on and off your ad campaigns with the click of a button, so there is very little risk. Remember, don’t set your daily ad budget too high until you see if the visitors are converting into buyers.

You can setup your account with Google AdWords at: http://adwords.google.com

About The Author:

Jennifer Ambrose heads marketing for several internet marketing sites including http://www.seminaraces.biz, http://www.emailaces.com and http://www.workathomenews.com

by:
Darren Power

It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.

It sounds so easy. You join a program, get a link, choose a couple of keywords, put up an ad and the money flows. Many have tried and many have failed.

Don’t get me wrong, it’s possible to make money this way and to be very successful. There are many people making $100’s per day from their Adwords campaigns. But those that are successful don’t follow the herd, they think for themselves.

As with all things in life the greater success is found on the ‘road less traveled’ which means if you do what everybody else is doing you will get the results that everybody else is getting. And the fact is that everybody else, or at least the majority, are trying maybe making a little money, getting disheartened and moving on to something else.

We need to be different.

So what does our average money maker do? First he goes to Click Bank and visits the ‘Money & Employment’ category and he selects one of the top 10 products. That is not bad strategy but maybe we should be a little different if we must sell in the making money online space then why don’t we find excellent products that aren’t available on Click Bank.

A little but a bit of work at Google will uncover a number of directories where we can find products to promote. Or better still why not find out who the top names are in the making money online space and search out their affiliate programs. Yanik Silver, Marlon Sanders & John Reese all operate their own affiliate programs & these guys also have excellent materials that will help you to sell their products.

But even better still we could target a totally different market. There are millions of people spending millions of dollars on things other than how to get rich products. Checkout these links to see what people are searching on this month.

• http://www.google.com/press/zeitgeist.html
• http://50.lycos.com
• http://buzz.yahoo.com/overall

Once our Money Maker (MM) has selected the same product to promote as everybody else he then chooses the same keywords as everybody else to bid on at Google. He will type those words into the Keyword tool at Overture or into Adwords Analyzer. Then he will have a big list of the same keywords as everybody else promoting that product.

Do you think there might be a little competition for these keywords? You think those words might be expensive to bid on? You betcha.

What we need to do is think a little differently whatever market we choose there will be competition and if there is no competition it probably means that nobody is spending in this market. We need to think ‘outside of the box’. We need to get inside the minds of the typical buyer of a product. We need to think what related problems they may be having what other things they will be searching for and we need to create our own keyword list.

Finally MM writes one ad, that will show for all his keywords. His ad describes the features of the product. We on the other hand will write an ad highlighting the benefits of the product. All those eyeballs will be attracted to our ‘sizzle, not the sausage’. We will include a call to action.

We will have multiple ad groups separated out into themes, our ads will be relevant to the keywords in the group and we will have two ads for each group so we can see what works and what doesn’t. We will test, test & test some more.

Our success will be found on the road less travelled.

There is still plenty of room in the Adwords pool as long as we are prepared to think for ourselves and not expect a free ride.

About The Author:Darren Power is the author of The Money Seed your step by step guide to making money online. You can pick up his free ebooks at www.themoneyseed.com. For further free resources related to this article visit www.themoneyseed.com/articles.

by: Anik Singal

Whether you’re promoting an affiliate program or your own product, using pay per click traffic is almost necessary.

Wait, let me re-phrase that - pay per click traffic is almost necessary to TEST. Let’s be frank, this form of traffic does NOT work for all niches and businesses.

Also, succeeding with pay per click traffic is not as easy as just putting up an ad and sending traffic to your main site.

There are lots of elements involved such as your ad, your competition, the landing page, and how much you’re paying.

Obviously, to discuss all these elements, we’d need to write a book - however, this particular article is going to make you an expert on how to pay less than all your competition and out rank them at the same time.

Google has a unique system of ranking their ads that allows you to be on the top even if you’re paying the least per click.

How?

Just make sure you have the highest click-through rate on your ad…

There are two main things you need to do to make sure you can get to the top while paying the least.

1. Have a killer start - don’t be cheap, spend the most in the beginning.

2. Consistently test your ads to improve your click through rate.

#1 - Killer Start

One of the biggest mistakes people make when they launch a PPC campaign is that they get cheap in the beginning and try to start slow.

That’s all wrong.

You need to spend the most in the beginning. Go in with a bang…here are two reasons why.

1. If the strategy just isn’t going to work, find out early and get out - don’t waste precious time.

2. More importantly, spend the most on PER click in the beginning. Why?

If you spend the most on “per click” in the beginning, that’s the only way you can convince Google to put you on the top. You have no click through record, so you have to make up for that by spending more.

By spending the most in the beginning, you’ll get your ad on the front page and get quick exposure.

This way you’ll quickly build up your click-through record and can immediately start decreasing your “cost per click” without losing your spot.

Now, if you had started with a low cost per click, you’d end up on some page far down, never really get any exposure and could potentially take weeks/months before you build up any kind of click through rate.

So, first lesson, start fast - go in with a higher “per-click” budget. Get in strong and you’ll see the best results.

#2 - Test, Test!

The next best way to increase your ad rankings and decrease your “per-click” costs is to always test new ads.

Google allows you to run two ads at the same time for the same keywords, they will automatically rotate your ads, one after the other.

This way you can slowly tweak the headlines, the ad, the domain name - everything and find what works best.

Always do this and you’ll slowly see your click through rates increase - as your click through rises, you can decrease your “cost per click” without losing your spot in the ad.

So, bottom line, even if you’re in a niche with a lot of competition - you can still dominate.

Go in strong, try to get your ad some quick exposure to build a clickthrough rate fast. Then, quickly start decreasing your per click costs.

Just a quick word of caution, if you use this strategy, make sure to actively monitor your adwords account. ALSO, make sure you set your daily limit to something you can afford losing.

You’d be surprised how quickly Google can eat up your money!

Alright, now you’re equipped with some advanced tips on how to quickly take over a niche in Google.

About The Author:

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he’s looking for a few students to train one step at a time. http://www.AffiliateClassroom.com

by:
Lee Munson

Are you looking to make money through Adwords but just seem to keep on spending without seeing the rewards? Read on…..

Google’s Adwords service has brought success to many businesses by providing them with a large amount of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for Adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit:

1. Design

First of all, decide how the layout of your ad will appear. Secondly, you should consider what you want to be included in the title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoid the expense of wasted clicks. Read through all the Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.

A fair proportion of internet surfers are still very experienced and click on Adwords without even realizing what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service in the first place.

2. Brainstorm

Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.

When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongst the others choose the one that sounds best and you should have a great sales pitch that won’t break the bank.

3. Optimize

Do not go along with Google’s suggested cost per click. This is always far higher than necessary. Many advertisers do not understand that their click through rate affects their position to the same degree as how much they pay per click. For example, if you pay 5 cents per click for the phrase “page rank” and your competition pays 10 cents and achieves a click through rate of 0.5%, then in order to surpass this person in position you will only need to double your click through rate, to anything above 1%, whilst still only paying half of what they are Generally speaking, I would always recommend paying half of the Google suggested figure for your clicks, the exception being if your business is in a highly competitive field in terms of Adwords marketing use.

Now that you have your keywords and pricing in place, you should set your daily budget relatively low for a short time, allowing you to see how successfully this campaign is running, without risking too much money. Leave your campaign to run for a few days, and take good care to note which keywords are leading to sales or enquiries.

4. Experiment

You should continually monitor the performance of your keywords and Ad groups and try to change tiny details from time to time, perhaps one word here and there occasionally. Changing even one word can have an affect on the success of your campaign, either positively or negatively. If you find Google disabling your ads because you are failing to obtain enough clicks then go back to brainstorming and generate another set of keywords and phrases which may work better for you.

Even if Adwords are working supremely well for you, constant monitoring is important. If other people realize you are generating high profits then it is likely they will start to tap into your market. Continue to experiment with your campaigns to ensure you stay at the forefront of your field.

About The Author:

Lee Munson is the webmaster for www.info-sales.co.uk, a site dedicated to providing free and low cost resources to webmasters. He can be contacted through his site, or by emailing enquiries@info-sales.co.uk